A social media presence is a mandatory trend that every professional should follow to address the audience and promote the brand. With other businesses having social media is not a big deal, but law students and law firms are still sceptical if they need it or not. On average, 38% of law firms don’t have a social media presence to date. But in the coming years, millennials will overpower the law field and so will social media.
The concerning reason behind not having a social media presence is that law professionals steer clear of sharing sensitive information related to their case or daily court happening. But then what to share? Whether you are an independent attorney or a law firm, an interactive social media channel can get you more recognition, get in touch with clients and enhance your client base & ROI.
Here we have covered a range of things that you should do on social media to earn your identity. See how social media can benefit your law firm by using these social media tips for Law Students.
Make Connections with Prospective Clients
Considering that you are a newbie and know nothing much about using social media, we have charted out some ways you can connect with your audience.
We have a list of social media channels: Facebook, Twitter, Linked In, Reddit, Tumblr, Pinterest, Instagram. All these channels have millions of users.
- Start off by making your account. Make sure it’s public or a business account. Put a proper picture, a description, and a name to make people recognize you or your brand.
- Request your preexisting clients to connect as a target random audience would take time.
- Now you have earned your existing followers in your follower list. It will build credibility to let other accounts/users follow you.
- Build your network and see the type of connections you are building. Go ahead with the same strategy if you find it useful.
- Tweak your strategy regularly to see what works best for you.
Law students can connect directly with law professionals or law firms to know what’s trending or what’s in focus. They can also make connections with them for the future.
The information spreads like wildfire on social media. And being in a particular industry for a long period can inspire you to remain up-to-date. Why not to share? Why not to educate your audience? Why not to spread awareness?
People love to see informative posts. Use social media to connect with your audience. Post attractive visuals to engage and converge your strategy to retain them more and more. But what to share to inspire?
The fact that people know very little about the legal field, a decent interaction can help you strengthen the engagement and garner an audience base. Talk to them one-on-one to reform their mindset. Start by talking about basic rights, basic legal information, useful legal tips, and inspirational legal quotes, etc. You can share your personal experience and journey throughout your career. Law students can post showing how their legal journey is proceeding. Not only images but videos, blog posts, and news updates can also do wonders in building your credibility. The more the credibility, the longer will be the connection.
Make sure your visuals are visible, clear and informative. Wondering how to create these visuals? You can use tools like Canva or Photoshop to get it done in seconds. You can create explanatory videos on your own to encourage people and share about your business and specialization.
Remember you are a law professional, and people will look up to you. Respect your profession and be suave. Posting derogatory or diplomatic posts can jeopardize your career, reputation and personality. Come up with the best version of yourself on social media to impress your clients, recruiters and target audience. Avoid posting unacceptable comments, bad pictures, or something that can offend others. Maintain a bridge between your personal and professional life, and resort to certain parameters for the information to be posted.
Apart from sticking to certain social media etiquettes, abide by ethical obligations to do justice to your professional and personal life. You can interact with other legal professionals to share your knowledge or gain more insight. Abide by the code of conduct and maintain the confidentiality of information. Any negative connotation can affect your personality.
Showcasing Your Skills
As a legal student, you know you can’t speak openly without shreds of evidence. But social media allows you to present your views, knowledge and skills with confidence. Showcase your take on important events that happen. It could be like expressing your viewpoint on upcoming amendments.
*Use Your Words Wisely*. What’s online will be online.
These events not only enhance your speaking skills but also show the world your tendency to talk about your verdict or to spill out the truth for the betterment of self and society. If you participate regularly in such an event, you will start getting noticed by renowned firms, thus increasing your chances of getting selected.
Know What and When to Post
Prepare a schedule and a list of the types of content that you will be posting. This will help you maintain variety in your content. Also, remain active on the Internet to know about the updates and share your opinion as soon as possible to get noticed. Follow the accounts of famous lawyers, judges and personalities to remain informed. Use this content to solidify the image of your brand and its structure for the future. Don’t forget to use hashtags to amplify the reach of your content. See where your strategy is taking you to amend it regularly. As a law student, try to be rational with your thoughts and convey them in a polite and non-aggressive manner.
Social media marketing doesn’t have to be expensive. You can simply post daily or weekly to build an audience base at zero cost. You can analyze the performance of your competitive social media accounts to see their marketing strategy and tweak it accordingly.
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