Good marketing is the panacea that companies have suggested for themselves to stop entirely the ills of recession. Therefore, MBAs from the Marketing stream are even more sought after than they were in good times earlier.
Industries and job titles: A buffet of various jobs in industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), and fast-moving consumer goods (FMCG) is lavishly spread before them.
Jobs are available with titles such as brand manager, sales manager, marketing manager, product manager, market research analyst, media planner, and Internet marketing manager.
Job description: In a nutshell, a brand manager is responsible for the promotion and placement of the brands of a company and data collection of rival brands.
A sales manager sets sales targets and monitors distribution and customer service.
A marketing manager evolves marketing strategy but also focuses on retaining customers.
A product manager manages the delivery of products to customers and is also in charge of the profitability and market growth of products.
A market research analyst devises methods of data collection, analyses data, conveys the data to the business development team, and helps in evolving marketing strategies.
A media planner selects the means of advertising products and helps the marketing team meet targets.
An Internet/online marketing manager is responsible for a wide range of web marketing avenues such as social media marketing, pay per click marketing, search engine optimization, and website content.
Salaries and companies: Career progress and salary of MBAs in Marketing depend on their capacity to innovate. For example, an inventive marketing manager may rise through the ranks to become product development manager and even vice president of marketing or CEO.
In the US, the starting annual salary for an MBA in Marketing may be around $39,000 and may go up to $186,000 depending on the company and position. Popular companies in the US include Amazon, IBM, L’Oreal, and PepsiCo.
The annual salary in India may range from Rs. 1.51 lakh to Rs. 20.43 lakh. Popular companies include HDFC Bank, Tata Consultancy Services, Kotak Mahindra Bank, Vodafone, and Amazon, according to Payscale.
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